Thomas
I help Swiss and European companies and organizations collect reliable data on their websites to improve the performance of their digital marketing while complying with data protection laws.
Il est l'auteur des 41 articles below:
The Taboo Subject Most Marketing Agencies Do Not Discuss with Their Clients
You have invested in a great website, expensive campaigns and a solid content strategy. Every month, your agency shows you curves, clicks an...
Marketing & Web Agencies: Stop Wasting Time on Tracking
As an agency, your promise is clear: generate performance (ROAS), create beautiful websites or build impactful brand strategies.But for a fe...
The Alchemy of the Algorithm: Why We Must Stop Counting and Start Feeling
Tonight you walk into your favourite bar, say a cosy carnotzet in Valais. The bartender sees you, smiles and starts pouring your usual: a Pe...
Why Server-Side Tracking Has Become Essential for Your Google Ads Campaigns
Your Google Ads campaigns are spending, but the conversions reported no longer reflect real sales. Smart Bidding then bids on a partial pict...
Web & Marketing Agencies: Tracking & Compliance = Growth Lever
As the director of a web or marketing agency in French-speaking Switzerland, you are walking a tightrope.On one side, your clients demand pe...
Client case G. Salerno & Associés: qualified leads tripled
A fiduciary firm sells trust. Its prospects, entrepreneurs and business owners, often refuse to be tracked online, and that is their right....
Carrefour addictionS case study: measuring social impact in a compliant way
People who visit an addiction support website do not want to be followed. They are looking for information or a phone number, often at a dif...
Vaudvins.ch Case Study: 30.7% of "Invisible" Purchases Recovered in 90 Days
A customer discovers a fine wine in a Facebook ad, thinks it over, then comes back to buy it a week later. In your reports, the sale shows u...
AI Marketing and Smart Bidding: Why Your Algorithms Are Blind Without Clean Data
Performance Max, Meta Advantage+, tCPA or tROAS bidding: a traffic manager's job is now to steer algorithms rather than fine-tune bids to th...
FADP Inspection in Switzerland: The 5 Documents the FDPIC May Request from Your DPO
A customer cannot unsubscribe from your newsletter, a competitor reports you, a file leaks: that is all it takes for an investigation to sta...
Watches and Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from Geneva
For a Swiss watch Maison, digital is a geography puzzle. Headquarters sit in Geneva or the Jura Arc, but almost every client is somewhere el...
Private Banking and Fintech: Measuring Digital Performance Without Breaking Banking Secrecy
At a Geneva private bank or a Zurich fintech, suggesting a Meta Pixel or a Google Analytics tag is often enough to get a flat no from Compli...