Thomas
I help Swiss and European companies and organizations collect reliable data on their websites to improve the performance of their digital marketing while complying with data protection laws.
Il est l'auteur des 34 articles below:
Client Case Vaudvins.ch: How We Recovered 30% of "Invisible" Conversions in 90 Days
In Brief: The Results (90 Days)Total requests saved: 217,332 hits (that would have been blocked or limited).Sales Impact: 30.7% of purchases...
AI Marketing & Smart Bidding: Why Your Algorithms Are Blind Without Clean Data
In 2026, the role of Traffic Manager has changed. We no longer manage manual bids to the nearest cent. We drive Artificial Intelligence Algo...
nFADP Control in Switzerland: The 5 Documents the PFPDT Will Request from Your DPO in Case of an Aud...
Since the entry into force of the new LPD (nFADP) and the strengthening of the powers of the Federal Data Protection and Information Commiss...
Watches & Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from the HQ in Geneva
For a Swiss watchmaking house, digital is a geographical puzzle. Your headquarters is in Geneva or in the Jura Arc, but 95% of your clients...
Private Banking & Fintech: How to Measure Digital Performance Without Breaking Banking Secrecy?
In the Swiss financial industry, digital marketing has always been the poor relative. Not due to a lack of budget, but out of fear of risk.F...
sGTM Hosting: Infomaniak, Google Cloud or Stape?
For a typical e-commerce merchant, the question of tracking hosting is often a matter of price. But for a Private Bank, an Insurance, a Clin...
Case Study SunStyle: From 35% Data Loss to 99% Reliability with HubSpot and Server-Side
In brief (Summary for the busy):The Client: SunStyle, a leader in solar tiles (High-Ticket B2B/B2C).The Problem: Compliance (CMP Complianz o...
Server-Side Tracking: The Strategy That Increased Data by +40% for Clinik.ch
In a digital ecosystem where data privacy (GDPR, nFADP) and technological restrictions (ITP, AdBlockers) are redefining the rules of the gam...
The Cost of Ignorance: Why Faulty Tracking Sabotages 30% of Your Marketing Budget
Reading time: 6 min Level: Decision Maker / StrategicImagine this: You hire an elite salesperson to sell your products. You give them a budg...
Server-Side Tracking in Switzerland: Stape.io vs Addingwell
1. The Context 2025: Why Infrastructure Matters for SEO & AEOBefore comparing the tools, let's understand why this choice impacts your organ...
The End of Third-Party Cookies: How to Prepare for the Future of Tracking Your Clients (Roadmap 2026...
This is the saga that has kept the digital marketing world on edge for 4 years. Will Google, yes or no, eliminate third-party cookies from C...
Server-Side for Shopify vs WooCommerce: Technical Specificities (and Pitfalls to Avoid)
In the Swiss e-commerce landscape, two giants share the SME market: Shopify (the all-in-one SaaS) and WooCommerce (the open-source module on...