Here’s what to remember to secure your data collection and sustain your marketing performance:

The challenge: The end of third-party cookies, the rise of ad blockers, and the tightening of laws (Swiss FADP, GDPR) severely degrade the quality of your web data and distort your ROI.
Our solution: The deployment of a robust Server-Side tracking architecture, combined with strict legal compliance (setup of your CMP, Google Tag Manager, and GA4).
Your benefit: A reliable and comprehensive First-Party data collection to feed your advertising algorithms, optimize your budget (ROAS), and ensure your company’s legal security.
Our prices: 3 clear implementation packages (Landing pages, standard CMS, Custom sites) starting from CHF 1,200.-, accompanied by advanced connection options (API, CAPI, CRM) a la carte.

Table of content

Funnel of the three walls of measurement: browsers (Safari caps JavaScript cookies at 7 days), consent and ad blockers (30.9% of Swiss internet users, GWI Q2 2025), which server-side tracking and compliance address.

Data Tracking Expertise: Server-Side Tracking & FADP / GDPR Compliance

In a digital environment where privacy protection and the disappearance of third-party cookies are redefining the rules of digital marketing, A-Track transforms your legal constraints into a strategic asset.

With over 15 years of experience, we support businesses, marketing managers, and agencies to ensure their legal compliance (Swiss FADP, European GDPR) while enhancing data collection reliability through robust server-side tracking architectures. No longer let ad blockers or browser restrictions (ITP) cripple your analytics data and return on advertising spend (ROAS).

Our Tracking & Compliance Offers Tailored to Your Needs

Table of A-Track's three server-side tracking and FADP / GDPR compliance packages: landing from CHF 1,200, CMS site from CHF 2,400, custom site from CHF 4,800 excl. VAT, with scope and included integrations.

Our solutions include the setup of your CMP (Consent Management Platform), the configuration of Google Tag Manager (GTM) in Web & Server-Side mode, as well as the deployment of your web and marketing analytics tools.

Note: Our prices are exclusive of VAT for the initial setup (excluding CMP license and sGTM hosting). The configuration is guaranteed for 3 months.

1. Landing pages and small websites

The legal and analytical foundation of your online presence. Ideal for reassuring your users and ensuring reliable and privacy-respecting data tracking on a small web structure.

Starting from CHF 1,200.-
Websites of 5 pages or less (excluding blog)
Compliance with FADP & GDPR (Cookie banner / CMP)
Implementation of Server-Side Tracking
Up to 5 integrations included (e.g., GA4, Google Ads, Meta...)
Maintenance available from CHF 900 excluding VAT / year

2. Standard CMS Website

The ideal tracking solution for the vast majority of showcase sites, B2B, and E-commerce. Designed to maximize the capture of business opportunities (leads) and ensure the reliability of your financial transaction reporting.

Starting from CHF 2,400.-
Ideal for sites under standard CMS (WordPress, etc.)
Lead tracking included
E-commerce conversion tracking included (Datalayer, purchase events)
Up to 10 integrations included
Maintenance available from CHF 1,800 excluding VAT / year

3. Custom Websites

An advanced data infrastructure for complex architectures. We design a granular tagging plan and direct bridges between your servers for absolute reliability of your First-Party Data.

Starting from CHF 4,800.-
Custom tagging plan with personalized events
Custom conversions and variables
Server-to-Server (S2S) tracking possible
CRM tracking via API for offline tracking
Maintenance available from CHF 3,600 excluding VAT / year

A La Carte Options: CAPI, API, and CRM Connectors

Diagram of how a conversion travels: site and CMP, first-party sGTM server, conversion APIs (CAPI) to Google Ads, Meta or LinkedIn, then CRM offline conversions, always respecting consent.

To address the end of third-party cookies and enrich your campaigns with high-quality data, we configure custom integrations to optimize the performance of your advertising algorithms.

Server-to-Server (CAPI) Connectors & Analytics Platforms

The implementation of CAPI (Conversions API) is now essential to transmit your conversion events directly from your server to advertising networks while respecting user consents.

Advertising networks: Google Ads, Microsoft Ads, Meta CAPI (Facebook/Instagram), LinkedIn CAPI, TikTok EAPI, Snapchat CAPI, Pinterest CAPI.
Marketing / Emailing Tools: Brevo, Klaviyo, MailChimp.
UX Analysis and Web Analytics: Hotjar, Mouseflow, Microsoft Clarity, Piano Analytics, Matomo.
Price: Starting from CHF 250.- excluding VAT per connector

CRM Configuration: Offline Conversion Tracking

Align your marketing and sales teams (Smarketing). We connect your CRM to your data tracking ecosystem to optimize your acquisition campaigns based on the actual value of signed contracts (real ROAS).

Compatible systems: HubSpot, Salesforce, PipeDrive, ZoHo, Sugar CRM (others on request).
Price: Starting from CHF 500.- excluding VAT per CRM

Custom Conversion API

Development and configuration of specific connectors for your proprietary platforms requiring advanced data governance.

Supported protocols: Google API, Facebook Graph API, TikTok API, LinkedIn API, Microsoft UET API (others on request).
Price: Starting from CHF 1,000.- excluding VAT per configured API

Other services

Annual Maintenance

Your tracking monitored and your compliance kept up to date, from CHF 900 a year.

Tracking & Compliance Audits

Tracking audit, FADP and GDPR compliance audit, data governance audit. Custom quote.

Our offers

Choisissez la formule qui correspond à vos besoins

Websites of 5 pages or less
Server-side tracking
Compliance with nFADP & GDPR
Up to 5 integrations included
Maintenance from CHF 900 excl. VAT per year

Ideal for the vast majority of websites
Lead tracking included
E-commerce conversion tracking included
Up to 10 integrations included
Maintenance from CHF 1,800 excluding VAT per year

custom conversions and variables
Custom tagging plan
Server to Server Tracking
CRM Tracking via API
Maintenance from CHF 3,600 excluding VAT per year

Questions fréquemment posées

How to install LinkedIn Ads tracking on my site?

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It is sufficient to install the Insight Tag via Google Tag Manager with your LinkedIn Partner ID, then add a conversion tag with the Conversion ID for each important action (form, purchase, key page). For reliable tracking, combine client-side and server-side API.

Why use server-side tracking for LinkedIn Ads?

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Because it makes measurement more robust. Events go through your own subdomain (first-party), then are sent to LinkedIn through its Conversions API. Measurement is less exposed to browser restrictions and ad blockers, and LinkedIn receives more complete conversions to optimise your campaigns.

The server also lets you filter data before it is sent. It always respects the visitor's choice: a refusal is still a refusal.

Does Server-Side Tracking expose my server to security vulnerabilities?

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No, if it is properly configured. The GTM Server-Side container operates in an isolated environment (Docker/Sandboxed). It does not have direct access to your client database or back-office; it only receives filtered HTTP requests.

Does GA4 Server-Side replace the classic version?

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No, it is an evolution of the collection method. You still use the same Google Analytics 4 interface to read your reports. What changes is the "pipe" feeding those reports: more robust, cleaner, and easier to control from a compliance standpoint thanks to data filtering before sending. It does not remove the need for consent.

Tracking & Compliance