Tracking & Compliance
Here’s what to remember to secure your data collection and sustain your marketing performance:
The challenge: The end of third-party cookies, the rise of ad blockers, and the tightening of laws (Swiss nFADP, GDPR) severely degrade the quality of your web data and distort your ROI.
Our solution: The deployment of a robust Server-Side tracking architecture, combined with strict legal compliance (setup of your CMP, Google Tag Manager, and GA4).
Your benefit: A reliable and comprehensive First-Party data collection to feed your advertising algorithms, optimize your budget (ROAS), and ensure your company’s legal security.
Our prices: 3 clear implementation packages (Landing pages, standard CMS, Custom sites) starting from CHF 1,200.-, accompanied by advanced connection options (API, CAPI, CRM) a la carte.
Table of content
Data Tracking Expertise: Server-Side Tracking & nFADP / GDPR Compliance
In a digital environment where privacy protection and the disappearance of third-party cookies are redefining the rules of digital marketing, A-Track transforms your legal constraints into a strategic asset.
With over 15 years of experience, we support businesses, marketing managers, and agencies to ensure their legal compliance (Swiss nFADP, European GDPR) while enhancing data collection reliability through robust server-side tracking architectures. No longer let ad blockers or browser restrictions (ITP) cripple your analytics data and return on advertising spend (ROAS).
Our Tracking & Compliance Offers Tailored to Your Needs
Our solutions include the setup of your CMP (Consent Management Platform), the configuration of Google Tag Manager (GTM) in Web & Server-Side mode, as well as the deployment of your web and marketing analytics tools.
Note: Our prices are exclusive of VAT for the initial setup (excluding CMP license and sGTM hosting). The configuration is guaranteed for 3 months.
1. Landing pages and small websites
The legal and analytical foundation of your online presence. Ideal for reassuring your users and ensuring reliable and privacy-respecting data tracking on a small web structure.
Starting from CHF 1,200.-
Websites of 5 pages or less (excluding blog)
Compliance with nFADP & GDPR (Cookie banner / CMP)
Implementation of Server-Side Tracking
Up to 5 integrations included (e.g., GA4, Google Ads, Meta...)
Maintenance available from CHF 900 excluding VAT / year
2. Standard CMS Website
The ideal tracking solution for the vast majority of showcase sites, B2B, and E-commerce. Designed to maximize the capture of business opportunities (leads) and ensure the reliability of your financial transaction reporting.
Starting from CHF 2,400.-
Ideal for sites under standard CMS (WordPress, etc.)
Lead tracking included
E-commerce conversion tracking included (Datalayer, purchase events)
Up to 10 integrations included
Maintenance available from CHF 1,800 excluding VAT / year
3. Custom Websites
An advanced data infrastructure for complex architectures. We design a granular tagging plan and direct bridges between your servers for absolute reliability of your First-Party Data.
Starting from CHF 4,800.-
Custom tagging plan with personalized events
Custom conversions and variables
Server-to-Server (S2S) tracking possible
CRM tracking via API for offline tracking
Maintenance available from CHF 3,600 excluding VAT / year
A La Carte Options: CAPI, API, and CRM Connectors
To address the end of third-party cookies and enrich your campaigns with high-quality data, we configure custom integrations to optimize the performance of your advertising algorithms.
Server-to-Server (CAPI) Connectors & Analytics Platforms
The implementation of CAPI (Conversions API) is now essential to transmit your conversion events directly from your server to advertising networks while respecting user consents.
Advertising networks: Google Ads, Microsoft Ads, Meta CAPI (Facebook/Instagram), LinkedIn CAPI, TikTok EAPI, Snapchat CAPI, Pinterest CAPI.
Marketing / Emailing Tools: Brevo, Klaviyo, MailChimp.
UX Analysis and Web Analytics: Hotjar, Mouseflow, Microsoft Clarity, Piano Analytics, Matomo.
Price: Starting from CHF 250.- excluding VAT per connector
CRM Configuration: Offline Conversion Tracking
Align your marketing and sales teams (Smarketing). We connect your CRM to your data tracking ecosystem to optimize your acquisition campaigns based on the actual value of signed contracts (real ROAS).
Compatible systems: HubSpot, Salesforce, PipeDrive, ZoHo, Sugar CRM (others on request).
Price: Starting from CHF 500.- excluding VAT per CRM
Custom Conversion API
Development and configuration of specific connectors for your proprietary platforms requiring advanced data governance.
Supported protocols: Google API, Facebook Graph API, TikTok API, LinkedIn API, Microsoft UET API (others on request).
Price: Starting from CHF 1,000.- excluding VAT per configured API
Our offers
Choisissez la formule qui correspond à vos besoins
Tracking & Compliance
Landing pages and small websites
price excluding VAT for the initial setup excluding CMP license and sGTM hosting - setup guaranteed for 3 months
- Websites of 5 pages or less
- Server-side tracking
- Compliance with nFADP & GDPR
- Up to 5 integrations included
- Maintenance from CHF 900 excl. VAT per year
Tracking & Compliance
Standard CMS Website
price excluding VAT for the initial setup excluding CMP license and sGTM hosting - setup guaranteed for 3 months
- Ideal for the vast majority of websites
- Lead tracking included
- E-commerce conversion tracking included
- Up to 10 integrations included
- Maintenance from CHF 1,800 excluding VAT per year
Tracking & Compliance
Custom Websites and Complex Platforms
price ex VAT for the initial setup excluding CMP license and sGTM hosting - setup guaranteed for 3 months
- custom conversions and variables
- Custom tagging plan
- Server to Server Tracking
- CRM Tracking via API
- Maintenance from CHF 3,600 excluding VAT per year
