Tracking & Compliance

Data Compliance and Performance Tracking Expertise

In a digital environment where privacy protection is redefining marketing rules, we transform legal constraints into a strategic asset. With over 15 years of experience, we support businesses, marketing managers, and agencies to secure their compliance (Swiss nLPD, European GDPR) and ensure reliable data collection through robust tracking architectures (client & server-side or via dedicated APIs).

For showcase websites with fewer than 5 pages excluding blog

This service forms the legal foundation of your online presence. It is aimed at entities wishing to guarantee their legal security and reassure their users by perfectly aligning technical implementations with legal requirements.

Service Details:

• Choice of CMP (Consent Management Platform): Selection of the solution best suited to your traffic volume.

• Privacy Policy: Generation and technical adaptation of legal documents.

• Cookie Banner Configuration: Setting up preventive script blocking before consent.

• Security and Proof: Activation of consent logs and monthly scans to ensure long-term compliance.

• Google Analytics 4 (GA4): Configuration of events, key events, and targeted audiences.

• Google Ecosystem: Connection and configuration of Google Search Console.

Price: Starting from CHF 1200.- excluding VAT

Annual CMP licenses included

For professional B2B websites optimized for lead generation

A solution designed for showcase and B2B sites aimed at capturing business opportunities. We deploy an infrastructure, including Server-Side tracking, to circumvent data loss related to ad blockers and browser restrictions (ITP).

Service Details:

• Included: The entire compliance package (CMP, choice, and configuration).

• Server-Side Infrastructure: Choice and configuration of data hosting for increased ownership (First-party data).

• Google Tag Manager (GTM): Complete Web & Server-side configuration.

• Google Analytics 4 (GA4): Configuration of events, key events, and targeted audiences.

• Google Ecosystem: Connection and configuration of Google Search Console and Google Ads (if applicable).

• Optional: Addition of other marketing tools.

Price: Starting from CHF 2000.- excluding VAT

Annual CMP licenses and GTM server-side hosting included

For e-commerce websites optimized for online sales

For e-commerce merchants, the accuracy of financial data is vital. This service ensures granular tracking of the purchase journey to reconcile your actual sales with your analytical data and effectively manage your advertising return on investment (ROAS).

Service Details:

• Included: The entire compliance package and Server-Side infrastructure.

• Advanced E-commerce Tracking: Configuration of the Datalayer for complete funnel tracking (Product View, Add to Cart, Payment, Purchase).

• Google Tag Manager & GA4: Web & Server-side configuration, specific e-commerce events, and buyer audiences.

• Advertising Synchronization: Connection of Google Search Console and Google Ads for conversion value reporting.

• Optional: Addition of other marketing tools.

Price: Starting from CHF 3000.- excluding VAT

Annual CMP licenses and GTM server-side hosting included

Unit Options: Connectors & APIs to optimize your digital marketing performance

To address the end of third-party cookies, the implementation of server-to-server connectors (CAPI) is essential to maintain the performance of advertising algorithms and the accuracy of analysis tools.

Advertising and Analytics Platforms:

• Google Ads

• Microsoft Ads

• Meta CAPI (Facebook/Instagram)

• LinkedIn CAPI

• TikTok EAPI

• Snapchat CAPI

• Pinterest CAPI

• Marketing Tools: Brevo, Klaviyo, MailChimp

• UX Analysis: Hotjar, Mouseflow, Microsoft Clarity

• Analytics: Piano Analytics, Matomo

• Other tools on request

Price: Starting from CHF 250.- excluding VAT per connector

CRM Configuration: Conversions and Audiences

Align your marketing and sales teams by connecting your CRM to your analysis tools. We configure offline conversion tracking to optimize your campaigns based on the actual value of signed clients.

Compatible Systems:

• HubSpot

• Salesforce

• PipeDrive

• ZoHo

• Sugar CRM

• Other solutions on request

Price: Starting from CHF 500.- excluding VAT per CRM

Custom Conversion API

Development and configuration of specific connectors for complex architectures or proprietary systems requiring advanced data management via API.

Supported Protocols:

• Google API

• Facebook Graph API

• TikTok API

• LinkedIn API

• Microsoft UET API

• Other APIs on request

Price: Starting from CHF 1000.- excluding VAT per configured API