Data protection laws (nLPD, GDPR) and tracking technologies (cookies, trackers) are evolving at a breakneck pace. Between browser updates, new versions of Consent Mode, and legislative changes in Switzerland and Europe, a compliant setup when going live can become outdated or illegal just a few months later.

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A-Track does not just ensure your site is compliant once. We offer a continuous maintenance service to ensure that your digital ecosystem remains legally impeccable and technically efficient, month after month.

Our Approach: 360° Technical and Legal Vigilance

We ensure the operational maintenance of your compliance and data collection. Our interventions cover the following critical aspects:

Monthly cookie scan and progress report: Automatic detection of new cookies placed by your tools or third-party plugins.
Active regulatory monitoring: Surveillance of new requirements from the PFPDT (Switzerland) and the CNIL/EDPB (Europe) to anticipate changes.
Technical review GTM / CMP / Analytics: Verification of the integrity of Google Tag Manager containers and the Consent Management Platform.
Follow-up report (exportable PDF): A clear document certifying the status of your compliance and the quality of tracking.
Priority

Other services

Data Governance

Data Consulting, Analytics Governance & Big Data Architecture for Enterprises

Tracking & Compliance

Ensure reliable data collection and boost your marketing performance while complying with data protection laws.

Our offers

Choisissez la formule qui correspond à vos besoins

Diagnosis
Intervention
Report

Maintains nFADP / GDPR compliance
Tracking updates
Addition of new conversions
Quarterly interventions
CMP license and server-side GTM hosting included

Maintains nFADP / GDPR compliance
Tracking updates
Addition of new conversions
Monthly interventions
CMP license and server-side GTM hosting included

Questions fréquemment posées

Is it mandatory if I only target Switzerland?

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If you use Google Ads, yes. Google applies this rule globally to protect itself legally (Digital Markets Act). Even for a small Vaud business selling only locally, without Consent Mode, Ads performance will be limited.

Is the cookie banner mandatory for a 100% Swiss site?

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Technically, if the site does not process any sensitive data and does not engage in high-risk profiling, the nFADP does not always require an explicit banner. However, marketing tools (Google Ads, Meta Ads) require it in their terms of use. De facto, it is therefore mandatory for any commercial site.

Is a CMP enough to be compliant?

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No. The CMP must be connected to the rest of the site (tags, analytics, CRM) to actually block non-essential cookies before consent.

Will I lose data by enabling it?

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On the contrary. If you do nothing, you lose audiences. By enabling it (especially in Advanced mode), you allow Google to model the data of users refusing cookies. It's a net gain in visibility.

Can I use a free plugin for compliance?

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It is strongly discouraged. Free plugins are rarely updated in real-time with legal and technical developments (cookie list, TCF v2.2). A professional CMP like Cookie-Script automates the scanning and preventive blocking of cookies.

Should there be a 'Reject All' button?

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Yes. Refusal must be as simple as acceptance, according to the nFADP and the recommendations of the PFPDT.

Annual Maintenance