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Suivez l'évolution technique et juridique du tracking de données marketing et les dernières mises à jour en conformité Suisse et Européenne.

  • Tracking Server-Side & Conformité nLPD en Suisse - Le Guide Complet 2026

    By Thomas · on 29.03.2026

    Tracking Server-Side & Conformité nLPD en Suisse - Le Guide Complet 2026

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  • TikTok Ads Events API in Server-Side: Don't Lose 40% of Your Conversions

    By Thomas · on 26.03.2026

    TikTok Ads Events API in Server-Side: Don't Lose 40% of Your Conversions

    TL;DR (Summary for Decision Makers)The problem: TikTok's audience is exclusively mobile. Users browse via the app's internal browser (In-App...

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  • Google Analytics 4 (GA4) Server-Side: Expert Configuration via Stape (nFADP Compliance)

    By Thomas · on 25.02.2026

    Google Analytics 4 (GA4) Server-Side: Expert Configuration via Stape (nFADP Compliance)

    TL;DR (Summary for Decision Makers)The problem: Traditional GA4 tracking (Client-Side) is blocked by Adblockers, and Apple's ITP limits the...

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