What is the difference between audit and consulting?

The audit identifies problems. Consulting assists in their resolution and structures your data governance.

Can we host Google Tag Manager Server-Side at Infomaniak?

Yes. Google provides an official Docker image of server-side GTM, which can be installed on Infomaniak's cloud infrastructure in Switzerland (Jelastic Cloud or a virtual server). This option greatly reduces exposure to foreign law such as the US CLOUD Act, which can appeal to organisations with strict confidentiality requirements (banking, healthcare, public sector). It does, however, mean heavier technical operations (image updates, availability, monitoring). The choice should be made with the company's compliance team.

Can a Swiss bank use Google Ads and Facebook Ads?

Yes, for its public website and under strict rules. A-Track never tracks inside e-banking or back-offices: measurement stops at the public website. On that website, marketing tags fire only after the visitor agrees in the CMP; a refusal is still a refusal. On the server side, A-Track processes data only for statistical purposes and with consent, and filters every request before anything is sent (sensitive parameters and identifiers removed or minimised). The setup should be validated by the bank's compliance team.

How much does a GDPR or FADP audit cost?

The price depends on the scope: number of websites and languages, mobile apps, server-side flows and target countries. The 48-hour flash audit is free. For a full audit, our technical questionnaire (https://www.a-track.ch/en/form) lets us send you a precise quote.

What is the difference between a client-side and a server-side tracking audit?

A client-side audit analyses what happens in the visitor's browser: tags, pixels and the dataLayer. A server-side audit analyses your tracking server: what it receives, what it filters and what it sends to the ad platforms. The two complement each other, because most data losses and leaks appear where they meet.

Does a Swiss website have to comply with the GDPR?

Yes, as soon as it offers goods or services to people in the European Union or monitors their behaviour, for example with analytics tools or advertising pixels. Most Swiss websites that also target France or Germany are therefore subject to both the FADP and the GDPR.

How long does an audit take?

The flash audit is delivered within 48 hours. A full audit takes from a few days for one website to a few weeks for a multi-site, multi-country group. The timeline is set during scoping.

Server-Side Tracking & FADP / GDPR Compliance

Your campaigns deserve accurate numbers. We set up reliable server-side tracking that complies with the Swiss FADP and the GDPR, so your marketing decisions rest on complete data, with no legal risk.

Up to 40% of data recovered despite ad blockers and browser restrictions
Public prices: setup from CHF 1,200, maintenance from CHF 900 a year
More than 80 organisations supported, a team based in Geneva, working in French, English and German

Request my free audit within 48 hours or book a 30-minute call

Tracking & Compliance

Server-side tracking and FADP / GDPR compliance: around 40% more data recovered on average (measured across 100+ installations), from CHF 1,200.

Annual Maintenance

Your tracking monitored and your compliance kept up to date, from CHF 900 a year.

Tracking & Compliance Audits

Tracking audit, FADP and GDPR compliance audit, data governance audit. Custom quote.

Why your reports underestimate your results

Diagram comparing classic browser tracking, where ad blockers, Safari restrictions and incorrectly wired consent lose up to 40% of conversions, with A-Track server-side tracking, which collects on your own subdomain, enforces consent and sends data server to server.

Tracking that runs only in the browser loses part of your visits and conversions before they ever reach your tools. Three causes come up in almost every audit we run:

Ad blockers stop your tags from loading.
Safari and iOS (ITP) cap cookie lifetime at 7 days or less: a customer who returns after a week becomes a stranger.
Incorrectly wired consent fires tags without agreement, or wrongly blocks them after agreement.

Server-side tracking collects data on your own subdomain, enforces your visitors' consent choices, then sends events server to server to GA4, Google Ads, Meta or LinkedIn. A refusal stays a refusal: we recover data lost for technical reasons, never data a visitor declined.

3 packages, public prices

A-Track's 3 packages, prices excl. VAT: landing pages and small sites from CHF 1,200 (maintenance from CHF 900 a year), standard CMS website from CHF 2,400 (maintenance from CHF 1,800 a year), custom website from CHF 4,800 (maintenance from CHF 3,600 a year). Options: CAPI connector from CHF 250, CRM from CHF 500, custom API from CHF 1,000.

No opaque quotes: the price depends on the size and complexity of your website. Every package includes an FADP / GDPR compliant consent banner and server-side tracking.

Landing pages and small sites: from CHF 1,200, up to 5 integrations, maintenance from CHF 900 a year.
Standard CMS website (WordPress and common CMS): from CHF 2,400, lead and e-commerce tracking, up to 10 integrations, maintenance from CHF 1,800 a year.
Custom website: from CHF 4,800, custom tagging plan, server-to-server and CRM via API, maintenance from CHF 3,600 a year.

Prices excl. VAT for the initial setup, excluding the consent banner licence and server hosting. Setup guaranteed for 3 months. See package details and options.

Our 4-step method

Diagram of the A-Track 4-step method: tracking and FADP/GDPR compliance audit, tagging plan agreed with you, server-side deployment with consent banner, GA4 and ad platforms, then testing, a 3-month guarantee and annual maintenance.

Audit: we review your tracking and your FADP / GDPR compliance.
Tagging plan: together we define the conversions, events and tools to feed.
Deployment: server-side, consent banner, GA4 and ad platforms.
Testing and care: tests before go-live, a 3-month guarantee, then annual maintenance.

What we find, and fix, for our clients

International holiday camp, Valais

Campaign parameters (utm, gclid) were stripped by the site's redirects: part of the paid clicks showed up in GA4 as direct traffic. Fixed within a week, then checked automatically every week on 8 points (parameters, container, cookies, privacy policy).

At-home wellness service, Geneva

Website, iOS and Android apps and back office brought together in a single server-side setup feeding six destinations: GA4, Google Ads, Meta, TikTok, LinkedIn and Klaviyo. Google Ads goals were cleaned up so that only purchases and sign-ups drive bidding.

Swiss publishing group

Our audit found 484 active data recipients in the consent banner against 5 providers named in the legal documents, and a Meta Conversions API that was started but never completed. Outcome: a prioritised compliance plan, estimated in days and shared with the technical teams.

See our client references

Works with your tools

Ecosystem diagram: a tagging server on your subdomain, hosted in the EU or Switzerland, receives data from the website, apps and back office, enforces consent and feeds ad platforms (Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok), analytics tools (GA4, Matomo, Piano, Clarity), the CRM (HubSpot, Salesforce, Pipedrive, Zoho) and emailing (Brevo, Klaviyo, Mailchimp).

A single collection point, on your own domain and hosted in Europe or Switzerland, feeds your whole stack: ad platforms (Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok), analytics (GA4, Matomo, Piano, Clarity), CRM for offline conversions (HubSpot, Salesforce, Pipedrive, Zoho) and emailing (Brevo, Klaviyo, Mailchimp).

Why choose A-Track

Technical and legal in one place: tracking, consent banner and privacy policy move forward together.
The Swiss FADP, not just the GDPR: we work with the terminology and requirements of Swiss law.
Published prices and a setup guaranteed for 3 months.
Independent: no media group or software vendor behind us, so our recommendations sell nothing else.
Trilingual: Geneva, Lausanne, Zurich or Basel, we work in French, English and German.

Your questions

Does server-side tracking bypass consent?

No. The server applies exactly the visitor's choices. It recovers data lost for technical reasons (blockers, shortened cookies), never data from a visitor who declined.

Do I need to change my website or CMS?

No. We work on your existing site, whether it runs on WordPress, Shopify, Magento, Odoo or a custom build.

What costs come on top of the package?

The consent banner licence and the tagging server hosting, billed by the vendors. We tell you about them during the audit, before any commitment.

What happens after go-live?

The setup is guaranteed for 3 months. After that, annual maintenance monitors your tracking, follows tool and legal updates, and fixes issues before your reports drift.

Let's talk about your data

Free audit within 48 hours: send us your website address and we will send back a review of your tracking and compliance, no meeting needed. Prefer to talk? Book a 30-minute call with Thomas or Matthieu.

Request my free audit or book a call