Master your data, Secure your growth.
Dedicated to Swiss decision-makers, the A-Track blog transforms your data into a competitive advantage. In the face of the end of cookies and nFADP, master Server-Side Tracking to recover up to 35% of conversions. Our expert guides ensure your ROI and compliance. No longer navigate your digital marketing blindly.
The Alchemy of the Algorithm: Why We Must Stop Counting and Start Feeling
If you were to walk into your favorite bar tonight – let’s say, a nice place in Geneva or a cozy carnotzet in Valais – and the bartender, up...
Tracking Agency Geneva: Why the reliability of your data is your most valuable asset in 2026
The end of blind marketingIf you are reading these lines, it is likely that you have noticed something concerning in your Analytics reports...
Why Server-Side Tracking has become the ultimate weapon for your Google Ads campaigns in Switzerland...
The short answer: Server-side tracking (SST) replaces traditional browser-based tracking (Client-Side) by sending conversion data from your...
Swiss Tracking Expert: Why Outsource Your Analytics to Secure Your nFADP and Boost Your Ads?
Executive Summary: In a Swiss digital ecosystem disrupted by the nFADP and the end of third-party cookies, tracking is no longer just a matt...
Web & Marketing Agencies: Why Delegating Compliance and Tracking is Your Best Growth Lever in 2026
As a web or marketing agency director in French-speaking Switzerland, you are walking a tightrope.On one side, your clients demand performan...
Client Case G. Salerno & Associates: Tripling Qualified Leads While Maintaining Absolute Confidentia...
In Brief: The Results (Comparison 2023-2026 vs 2021-2023)Cost per Lead (CPL): -51% (decreasing from CHF 68.- to CHF 33.-).Conversion Volume:...
Carrefour Addictions Case Study: Measuring Social Impact in an Ultra-Sensitive Environment (Privacy-...
In Brief: Key Figures (over 90 days)Recovered Traffic: +31.2% total visibility (AdBlockers + ITP).The Major Challenge: 76.8% cookie refusal...
Client Case Vaudvins.ch: How We Recovered 30% of "Invisible" Conversions in 90 Days
In Brief: The Results (90 Days)Total requests saved: 217,332 hits (that would have been blocked or limited).Sales Impact: 30.7% of purchases...
AI Marketing & Smart Bidding: Why Your Algorithms Are Blind Without Clean Data
In 2026, the role of Traffic Manager has changed. We no longer manage manual bids to the nearest cent. We drive Artificial Intelligence Algo...