Tracking
Data collection and performance measurement of your digital marketing
AI Traffic in GA4: What the AI Assistant Channel Measures, and Its Three Blind Spots
Since 13 May 2026, Google Analytics 4 has had a dedicated channel for traffic coming from conversational assistants: the AI Assistant channe...
Cross-Domain Tracking: Why External Payment and Booking Pages Break Your Attribution
Your campaigns seem to underperform, yet direct traffic converts surprisingly well? If your payment, booking or sign-up happens on a provide...
Server-Side Tracking: Why It Breaks After Launch and How to Monitor It
Your server-side tracking worked perfectly on launch day. A few weeks later, cost per acquisition is climbing and nobody knows why. More oft...
Your Measurement Changed, and Nobody Told You
On 15 April 2026, Meta announced automatic AI enrichment of Pixel events, switched on after thirty days unless advertisers turn it off. On 1...
The Art of Digital Hospitality: From Data Extraction to Trust (and Better Fed Campaigns)
Picture the scene. You invite friends to dinner. Everything is ready: a record playing, the tablecloth ironed, the lights dimmed, a meal tha...
Server-Side Tracking and FADP Compliance in Switzerland: The Complete 2026 Guide
Your Google Ads and Meta reports no longer match real sales, Safari wipes your cookies within days and your consent banner shrinks the data...
TikTok Events API Server-Side: Making Your TikTok Ads Conversions Reliable
Your TikTok campaigns drive visits, stock is going down, yet Ads Manager shows few sales? Many advertisers then cut campaigns too early. The...
GA4 Server-Side with Stape: Expert Setup and FADP Compliance
Your GA4 reports show too many "new users", sales credited to direct traffic and campaigns that seem to deliver nothing? The culprit is ofte...
Meta CAPI Server-Side with Stape: How A-Track Sets It Up
Your shop records sales that Meta Ads never sees? The Meta Pixel runs in the browser and loses part of its signals to Apple's restrictions,...