Tracking
Data collection and performance measurement of your digital marketing
Why Server-Side Tracking has become the ultimate weapon for your Google Ads campaigns in Switzerland...
The short answer: Server-side tracking (SST) replaces traditional browser-based tracking (Client-Side) by sending conversion data from your...
Swiss Tracking Expert: Why Outsource Your Analytics to Secure Your nFADP and Boost Your Ads?
Executive Summary: In a Swiss digital ecosystem disrupted by the nFADP and the end of third-party cookies, tracking is no longer just a matt...
Watches & Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from the HQ in Geneva
For a Swiss watchmaking house, digital is a geographical puzzle. Your headquarters is in Geneva or in the Jura Arc, but 95% of your clients...
The Cost of Ignorance: Why Faulty Tracking Sabotages 30% of Your Marketing Budget
Reading time: 6 min Level: Decision Maker / StrategicImagine this: You hire an elite salesperson to sell your products. You give them a budg...
Server-Side Tracking in Switzerland: Stape.io vs Addingwell
1. The Context 2025: Why Infrastructure Matters for SEO & AEOBefore comparing the tools, let's understand why this choice impacts your organ...
The End of Third-Party Cookies: How to Prepare for the Future of Tracking Your Clients (Roadmap 2026...
This is the saga that has kept the digital marketing world on edge for 4 years. Will Google, yes or no, eliminate third-party cookies from C...
Tracking Audit: The 15-Point Checklist to Detect Flaws in Your Clients
"My campaigns aren't working", "I can't find my sales in Analytics".As an agency, you hear these phrases every week. And often, the reflex i...
Tracking Server-Side vs Client-Side: Why the Traditional Method Kills the ROAS of Your Swiss Clients
The world of tracking is undergoing its biggest revolution since the invention of the cookie. If your agency is still configuring tracking f...
LinkedIn Ads Tracking: The Complete Guide for Reliable and Compliant Tracking in Switzerland (Client...
The success of a LinkedIn Ads campaign does not rely solely on a good audience or a good message.True performance comes from measurement.And...