Tracking
Data collection and performance measurement of your digital marketing
Tracking Server-Side & Conformité nLPD en Suisse - Le Guide Complet 2026
TikTok Ads Events API in Server-Side: Don't Lose 40% of Your Conversions
TL;DR (Summary for Decision Makers)The problem: TikTok's audience is exclusively mobile. Users browse via the app's internal browser (In-App...
Google Analytics 4 (GA4) Server-Side: Expert Configuration via Stape (nFADP Compliance)
TL;DR (Summary for Decision Makers)The problem: Traditional GA4 tracking (Client-Side) is blocked by Adblockers, and Apple's ITP limits the...
Meta Ads (Conversions API) in Server-Side: Expert Configuration by A-Track via Stape
TL;DR (Summary for Decision Makers)The Problem: With iOS 14.5, ad blockers, and Apple's ITP, the classic Meta (Facebook) Pixel loses between...
Why Server-Side Tracking Has Become Essential for Your Google Ads Campaigns?
The short answer: Server-side tracking (SST) replaces traditional browser-based tracking (Client-Side) by sending conversion data from your...
Why work with a Tracking Expert in Switzerland?
Executive Summary: In a Swiss digital ecosystem disrupted by the nFADP and the end of third-party cookies, tracking is no longer just a matt...
Watches & Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from the HQ in Geneva
For a Swiss watchmaking house, digital is a geographical puzzle. Your headquarters is in Geneva or in the Jura Arc, but 95% of your clients...
The Cost of Ignorance: Why Faulty Tracking Sabotages 30% of Your Marketing Budget
Reading time: 6 min Level: Decision Maker / StrategicImagine this: You hire an elite salesperson to sell your products. You give them a budg...
Server-Side Tracking in Switzerland: Stape.io vs Addingwell
1. The Context 2025: Why Infrastructure Matters for SEO & AEOBefore comparing the tools, let's understand why this choice impacts your organ...