Compliance
News about compliance
nFADP Control in Switzerland: The 5 Documents the PFPDT Will Request from Your DPO in Case of an Aud...
Since the entry into force of the new LPD (nFADP) and the strengthening of the powers of the Federal Data Protection and Information Commiss...
Private Banking & Fintech: How to Measure Digital Performance Without Breaking Banking Secrecy?
In the Swiss financial industry, digital marketing has always been the poor relative. Not due to a lack of budget, but out of fear of risk.F...
Server-Side Tracking Hosting: Infomaniak, Google Cloud or Stape? The Swiss Sovereignty Guide
For a typical e-commerce merchant, the question of tracking hosting is often a matter of price. But for a Private Bank, an Insurance, a Clin...
The DataLayer for Digital Marketing Agencies: Why "DOM Scraping" is a Ticking Time Bomb
It's a classic scenario in Swiss web agencies. Monday morning, the client calls in a panic: "There have been no sales in Google Ads for 3 da...
Offline Conversions: Connecting CRM to Ads Campaigns to Prove True ROI
This is the oldest conflict in the B2B agency world. The marketing director (the agency) says: "Look, we brought you 50 leads this month, th...
LinkedIn CAPI: The Secret to Tracking High-Quality B2B Leads in Switzerland
In Switzerland, advertising on LinkedIn is a luxury sport. With CPCs (Cost Per Click) often nearing 10, 15, or even 25 CHF in the finance, i...
Facebook CAPI (Conversion API): The Survival Guide for Swiss E-commerce Merchants
The Facebook dashboard shows fewer sales than your client's Back-Office Shopify or WooCommerce.This "gap" in the data is not a temporary bug...
Google Consent Mode v2: Why Your Remarketing Audiences Are Empty (and How to Fix It)
Since March 2024, a wave of panic has silently swept across the Google Ads accounts of Swiss companies. CPA (Cost per Acquisition) is rising...
nFADP vs GDPR: The technical and strategic guide for Web Agencies in Switzerland (2025)
As a web or marketing agency director in French-speaking Switzerland, you walk a tightrope. On one side, your clients demand performance (le...