Compliance
News about compliance
Data Leak Through Your Marketing Tools: What the FADP Requires, and When
A data leak in your measurement setup is not fixed by correcting a configuration. As soon as the breach is likely to result in a high risk t...
IAB TCF 2.3: Impact on Tracking, SEO and AEO in Switzerland, a Practical Guide
Since 1 March 2026, version 2.3 of IAB Europe's Transparency and Consent Framework (TCF) has been the only valid one. Does your site show ad...
FADP Inspection in Switzerland: The 5 Documents the FDPIC May Request from Your DPO
A customer cannot unsubscribe from your newsletter, a competitor reports you, a file leaks: that is all it takes for an investigation to sta...
Private Banking and Fintech: Measuring Digital Performance Without Breaking Banking Secrecy
At a Geneva private bank or a Zurich fintech, suggesting a Meta Pixel or a Google Analytics tag is often enough to get a flat no from Compli...
sGTM Hosting: Infomaniak, Google Cloud or Stape?
For an online shop, hosting server-side tracking is often a matter of price. For a private bank, an insurer, a clinic or a public administra...
DataLayer vs DOM Scraping: Making Your Event Tracking Reliable
Monday morning, a client calls their agency: no sales have reached Google Ads since Friday. The cause? The developer updated the design and...
Offline Conversions: Connecting Your CRM to Ad Campaigns to Prove Real ROI
It is the oldest conflict in B2B agency life. The agency: "Look, we brought you 50 leads this month, and cost per lead is down!" The sales d...
LinkedIn CAPI: Measuring High-Quality B2B Leads in Switzerland
On LinkedIn, a B2B click is expensive, and a single quote request can be worth a whole contract. Yet many agencies steer these budgets with...
Facebook CAPI (Conversions API): A Practical Guide for Swiss E-commerce
Your client's Meta dashboard shows fewer sales than their Shopify or WooCommerce back office? It is not a passing glitch. Stricter browsers,...