Thomas
I help Swiss and European companies and organizations collect reliable data on their websites to improve the performance of their digital marketing while complying with data protection laws.
Il est l'auteur des 41 articles below:
AI Traffic in GA4: What the AI Assistant Channel Measures, and Its Three Blind Spots
Since 13 May 2026, Google Analytics 4 has had a dedicated channel for traffic coming from conversational assistants: the AI Assistant channe...
Data Leak Through Your Marketing Tools: What the FADP Requires, and When
A data leak in your measurement setup is not fixed by correcting a configuration. As soon as the breach is likely to result in a high risk t...
Cross-Domain Tracking: Why External Payment and Booking Pages Break Your Attribution
Your campaigns seem to underperform, yet direct traffic converts surprisingly well? If your payment, booking or sign-up happens on a provide...
Server-Side Tracking: Why It Breaks After Launch and How to Monitor It
Your server-side tracking worked perfectly on launch day. A few weeks later, cost per acquisition is climbing and nobody knows why. More oft...
Client case Bordier-Schmidhauser: FADP-compliant tracking for real estate
When an owner requests an online valuation, they hand over their name, their address and their intention to sell. If that information flows...
What Is Server-Side Tracking? Definition, Benefits & Use Cases
If you manage ad budgets for your clients, you know the gap: the back office counts more sales than Google Ads, Meta claims others, and no o...
Marketing in the Age of Algorithms: The Foundation, and What to Build on It
Guest column by Max Andersen, founder & CEO of Simba DigitalAt Simba Digital, we hold one simple conviction: in the age of algorithms, a com...
Server-Side Tracking and FADP Compliance in Switzerland: The Complete 2026 Guide
Your Google Ads and Meta reports no longer match real sales, Safari wipes your cookies within days and your consent banner shrinks the data...
TikTok Events API Server-Side: Making Your TikTok Ads Conversions Reliable
Your TikTok campaigns drive visits, stock is going down, yet Ads Manager shows few sales? Many advertisers then cut campaigns too early. The...
GA4 Server-Side with Stape: Expert Setup and FADP Compliance
Your GA4 reports show too many "new users", sales credited to direct traffic and campaigns that seem to deliver nothing? The culprit is ofte...
Meta CAPI Server-Side with Stape: How A-Track Sets It Up
Your shop records sales that Meta Ads never sees? The Meta Pixel runs in the browser and loses part of its signals to Apple's restrictions,...
IAB TCF 2.3: Impact on Tracking, SEO and AEO in Switzerland, a Practical Guide
Since 1 March 2026, version 2.3 of IAB Europe's Transparency and Consent Framework (TCF) has been the only valid one. Does your site show ad...