Thomas
I help Swiss and European companies and organizations collect reliable data on their websites to improve the performance of their digital marketing while complying with data protection laws.
Il est l'auteur des 27 articles below:
The Alchemy of the Algorithm: Why We Must Stop Counting and Start Feeling
If you were to walk into your favorite bar tonight – let’s say, a nice place in Geneva or a cozy carnotzet in Valais – and the bartender, up...
Why Server-Side Tracking has become the ultimate weapon for your Google Ads campaigns in Switzerland...
The short answer: Server-side tracking (SST) replaces traditional browser-based tracking (Client-Side) by sending conversion data from your...
Web & Marketing Agencies: Why Delegating Compliance and Tracking is Your Best Growth Lever in 2026
As a web or marketing agency director in French-speaking Switzerland, you are walking a tightrope.On one side, your clients demand performan...
Client Case G. Salerno & Associates: Tripling Qualified Leads While Maintaining Absolute Confidentia...
In Brief: The Results (Comparison 2023-2026 vs 2021-2023)Cost per Lead (CPL): -51% (decreasing from CHF 68.- to CHF 33.-).Conversion Volume:...
Carrefour Addictions Case Study: Measuring Social Impact in an Ultra-Sensitive Environment (Privacy-...
In Brief: Key Figures (over 90 days)Recovered Traffic: +31.2% total visibility (AdBlockers + ITP).The Major Challenge: 76.8% cookie refusal...
Client Case Vaudvins.ch: How We Recovered 30% of "Invisible" Conversions in 90 Days
In Brief: The Results (90 Days)Total requests saved: 217,332 hits (that would have been blocked or limited).Sales Impact: 30.7% of purchases...
AI Marketing & Smart Bidding: Why Your Algorithms Are Blind Without Clean Data
In 2026, the role of Traffic Manager has changed. We no longer manage manual bids to the nearest cent. We drive Artificial Intelligence Algo...
nFADP Control in Switzerland: The 5 Documents the PFPDT Will Request from Your DPO in Case of an Aud...
Since the entry into force of the new LPD (nFADP) and the strengthening of the powers of the Federal Data Protection and Information Commiss...
Watches & Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from the HQ in Geneva
For a Swiss watchmaking house, digital is a geographical puzzle. Your headquarters is in Geneva or in the Jura Arc, but 95% of your clients...
Private Banking & Fintech: How to Measure Digital Performance Without Breaking Banking Secrecy?
In the Swiss financial industry, digital marketing has always been the poor relative. Not due to a lack of budget, but out of fear of risk.F...
Server-Side Tracking Hosting: Infomaniak, Google Cloud or Stape? The Swiss Sovereignty Guide
For a typical e-commerce merchant, the question of tracking hosting is often a matter of price. But for a Private Bank, an Insurance, a Clin...
Case Study SunStyle: From 35% Data Loss to 99% Reliability with HubSpot and Server-Side
In brief (Summary for the busy):The Client: SunStyle, a leader in solar tiles (High-Ticket B2B/B2C).The Problem: Compliance (CMP Complianz o...