Thomas
I help Swiss and European companies and organizations collect reliable data on their websites to improve the performance of their digital marketing while complying with data protection laws.
Il est l'auteur des 34 articles below:
Tracking Server-Side & Conformité nLPD en Suisse - Le Guide Complet 2026
TikTok Ads Events API in Server-Side: Don't Lose 40% of Your Conversions
TL;DR (Summary for Decision Makers)The problem: TikTok's audience is exclusively mobile. Users browse via the app's internal browser (In-App...
Google Analytics 4 (GA4) Server-Side: Expert Configuration via Stape (nFADP Compliance)
TL;DR (Summary for Decision Makers)The problem: Traditional GA4 tracking (Client-Side) is blocked by Adblockers, and Apple's ITP limits the...
Meta Ads (Conversions API) in Server-Side: Expert Configuration by A-Track via Stape
TL;DR (Summary for Decision Makers)The Problem: With iOS 14.5, ad blockers, and Apple's ITP, the classic Meta (Facebook) Pixel loses between...
IAB TCF 2.3: SEO, AEO, and Tracking Impact for 2025-2026 - Practical Guide
The deadline is set for February 28, 2026. On this date, version 2.3 of the Transparency and Consent Framework (TCF) from the IAB becomes th...
The taboo subject that 99% of marketing agencies do not discuss with their clients
You have invested in a beautiful website, expensive advertising campaigns, and a solid content strategy. Your agency presents you with month...
Marketing & Web Agencies: Stop Wasting Time on Tracking
As an agency, your promise is clear: generate performance (ROAS), create beautiful websites, or build impactful brand strategies.But for a f...
The Alchemy of the Algorithm: Why We Must Stop Counting and Start Feeling
If you were to walk into your favorite bar tonight – let’s say, a nice place in Geneva or a cozy carnotzet in Valais – and the bartender, up...
Why Server-Side Tracking Has Become Essential for Your Google Ads Campaigns?
The short answer: Server-side tracking (SST) replaces traditional browser-based tracking (Client-Side) by sending conversion data from your...
Web & Marketing Agencies: Tracking & Compliance = Growth Lever
As a web or marketing agency director in French-speaking Switzerland, you are walking a tightrope.On one side, your clients demand performan...
Client Case G. Salerno & Associates: Qualified Leads Tripled
In Brief: The Results (Comparison 2023-2026 vs 2021-2023)Cost per Lead (CPL): -51% (decreasing from CHF 68.- to CHF 33.-).Conversion Volume:...
Carrefour Addictions Case Study: Measuring Social Impact in a Compliant Manner
In Brief: Key Figures (over 90 days)Recovered Traffic: +31.2% total visibility (AdBlockers + ITP).The Major Challenge: 76.8% cookie refusal...