Thomas
I help Swiss and European companies and organizations collect reliable data on their websites to improve the performance of their digital marketing while complying with data protection laws.
Il est l'auteur des 27 articles below:
Google Consent Mode v2: Why Your Remarketing Audiences Are Empty (and How to Fix It)
Since March 2024, a wave of panic has silently swept across the Google Ads accounts of Swiss companies. CPA (Cost per Acquisition) is rising...
Tracking Server-Side vs Client-Side: Why the Traditional Method Kills the ROAS of Your Swiss Clients
The world of tracking is undergoing its biggest revolution since the invention of the cookie. If your agency is still configuring tracking f...
nFADP vs GDPR: The technical and strategic guide for Web Agencies in Switzerland (2025)
As a web or marketing agency director in French-speaking Switzerland, you walk a tightrope. On one side, your clients demand performance (le...