Thomas
I help Swiss and European companies and organizations collect reliable data on their websites to improve the performance of their digital marketing while complying with data protection laws.
Il est l'auteur des 41 articles below:
sGTM Hosting: Infomaniak, Google Cloud or Stape?
For an online shop, hosting server-side tracking is often a matter of price. For a private bank, an insurer, a clinic or a public administra...
The End of Third-Party Cookies: What Really Changed and How to Prepare Your Clients' Tracking (2026)
For years, digital marketing has been waiting for the "end of third-party cookies" in Chrome. It is not going to happen: Google has dropped...
Server-Side Tracking in Switzerland: Stape or Addingwell?
You have decided to move to server-side tracking; now you need to choose the platform that will host your server GTM container. In French-sp...
The Cost of Ignorance: What Faulty Tracking Really Costs Your Marketing Budget
Picture a salesperson you give a travel budget to every month. At month's end, they tell you: "I sold things, but I'm not sure what or how m...
Tracking Audit: The 15-Point Checklist to Find Flaws in Your Clients' Setups
"My campaigns aren't working." "I can't find my sales in Analytics." Agencies hear these lines every week, and the reflex is to question the...
SunStyle Case Study: From 35% Data Loss to 99% Reliability with HubSpot
You install a cookie banner to become compliant, and the next day your Google Ads campaigns only see part of your leads. That is what happen...
Server-Side for Shopify vs WooCommerce: Technical Specifics and Pitfalls to Avoid
Does your agency run both Shopify and WooCommerce stores, and tracking never behaves the same way twice? That is normal: one is a locked-dow...
GTM Custom Loader: Loading Google Tag Manager First-Party While Respecting Consent
On some of your visitors' browsers, Google Tag Manager simply does not load. The script is called from a Google domain that many filters blo...
DataLayer vs DOM Scraping: Making Your Event Tracking Reliable
Monday morning, a client calls their agency: no sales have reached Google Ads since Friday. The cause? The developer updated the design and...
Offline Conversions: Connecting Your CRM to Ad Campaigns to Prove Real ROI
It is the oldest conflict in B2B agency life. The agency: "Look, we brought you 50 leads this month, and cost per lead is down!" The sales d...
GA4 Server-Side: How to Clean Data Before Sending It to Google
"Are we still allowed to use Google Analytics?" The question comes up in many marketing meetings in Switzerland. Between the FADP and data t...
LinkedIn CAPI: Measuring High-Quality B2B Leads in Switzerland
On LinkedIn, a B2B click is expensive, and a single quote request can be worth a whole contract. Yet many agencies steer these budgets with...