Master your data, Secure your growth.
Dedicated to Swiss decision-makers, the A-Track blog transforms your data into a competitive advantage. In the face of the end of cookies and FADP, master Server-Side Tracking to recover up to 35% of conversions. Our expert guides ensure your ROI and compliance. No longer navigate your digital marketing blindly.
SunStyle Case Study: From 35% Data Loss to 99% Reliability with HubSpot
You install a cookie banner to become compliant, and the next day your Google Ads campaigns only see part of your leads. That is what happen...
Server-Side for Shopify vs WooCommerce: Technical Specifics and Pitfalls to Avoid
Does your agency run both Shopify and WooCommerce stores, and tracking never behaves the same way twice? That is normal: one is a locked-dow...
GTM Custom Loader: Loading Google Tag Manager First-Party While Respecting Consent
On some of your visitors' browsers, Google Tag Manager simply does not load. The script is called from a Google domain that many filters blo...
DataLayer vs DOM Scraping: Making Your Event Tracking Reliable
Monday morning, a client calls their agency: no sales have reached Google Ads since Friday. The cause? The developer updated the design and...
Offline Conversions: Connecting Your CRM to Ad Campaigns to Prove Real ROI
It is the oldest conflict in B2B agency life. The agency: "Look, we brought you 50 leads this month, and cost per lead is down!" The sales d...
GA4 Server-Side: How to Clean Data Before Sending It to Google
"Are we still allowed to use Google Analytics?" The question comes up in many marketing meetings in Switzerland. Between the FADP and data t...
LinkedIn CAPI: Measuring High-Quality B2B Leads in Switzerland
On LinkedIn, a B2B click is expensive, and a single quote request can be worth a whole contract. Yet many agencies steer these budgets with...
Facebook CAPI (Conversions API): A Practical Guide for Swiss E-commerce
Your client's Meta dashboard shows fewer sales than their Shopify or WooCommerce back office? It is not a passing glitch. Stricter browsers,...
Google Consent Mode v2: Why Your Remarketing Audiences Are Empty (and How to Fix It)
Your remarketing lists have stopped growing and conversions are vanishing from reports? Check the plumbing first: without a properly connect...