Master your data, Secure your growth.
Dedicated to Swiss decision-makers, the A-Track blog transforms your data into a competitive advantage. In the face of the end of cookies and FADP, master Server-Side Tracking to recover up to 35% of conversions. Our expert guides ensure your ROI and compliance. No longer navigate your digital marketing blindly.
AI Traffic in GA4: What the AI Assistant Channel Measures, and Its Three Blind Spots
Since 13 May 2026, Google Analytics 4 has had a dedicated channel for traffic coming from conversational assistants: the AI Assistant channe...
Data Leak Through Your Marketing Tools: What the FADP Requires, and When
A data leak in your measurement setup is not fixed by correcting a configuration. As soon as the breach is likely to result in a high risk t...
Cross-Domain Tracking: Why External Payment and Booking Pages Break Your Attribution
Your campaigns seem to underperform, yet direct traffic converts surprisingly well? If your payment, booking or sign-up happens on a provide...
Server-Side Tracking: Why It Breaks After Launch and How to Monitor It
Your server-side tracking worked perfectly on launch day. A few weeks later, cost per acquisition is climbing and nobody knows why. More oft...
Your Measurement Changed, and Nobody Told You
On 15 April 2026, Meta announced automatic AI enrichment of Pixel events, switched on after thirty days unless advertisers turn it off. On 1...
The Gap With the United States Is Not Regulatory, It Is Architectural
Three numbers for the same campaign: Meta claims 40 conversions, Google Analytics counts 26, and the CRM records 9 deals actually opened. Th...
Client case Bordier-Schmidhauser: FADP-compliant tracking for real estate
When an owner requests an online valuation, they hand over their name, their address and their intention to sell. If that information flows...
What Is Server-Side Tracking? Definition, Benefits & Use Cases
If you manage ad budgets for your clients, you know the gap: the back office counts more sales than Google Ads, Meta claims others, and no o...
Marketing in the Age of Algorithms: The Foundation, and What to Build on It
Guest column by Max Andersen, founder & CEO of Simba DigitalAt Simba Digital, we hold one simple conviction: in the age of algorithms, a com...