Watches & Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from the HQ in Geneva

Watches & Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from the HQ in Geneva

Published by Thomas dans la catégorie Tracking Last update : 09.01.2026 à 12h28

Table of content

For a Swiss watchmaking house, digital is a geographical puzzle. Your headquarters is in Geneva or in the Jura Arc, but 95% of your clients are elsewhere.

You navigate between two hermetic digital ecosystems:

  1. The West (USA, Europe, Middle East): Dominated by Google/Meta, but constrained by Apple (Safari).

  2. The East (China, Asia): A closed ecosystem (WeChat, Tmall, Red/Xiaohongshu) where Western tools are blind.

The result? Your global dashboards are fragmented. You cannot track the journey of a High Net Worth Individual (HNWI) who discovers your watch on Instagram in New York, inquires on WeChat during a trip to Shanghai, and ends up purchasing in-store in Geneva.

In 2026, the challenge is no longer just to track clicks, but to rebuild a unified vision of the luxury customer, despite technological borders.

1. The

Is your data architecture ready for the luxury customer of 2026?

A-Track supports Swiss houses in structuring their global digital ecosystem.

International Data Architecture Audit

Questions fréquemment posées

What is the impact of ITP (Safari) on luxury watch sales?

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Apple's ITP limits the lifespan of cookies to 7 days on Safari (iPhone). Since the purchasing cycle for a luxury watch often exceeds 3 months, ITP "cuts" the link between advertising and purchase. This results in an underestimation of 20 to 40% of the performance of digital campaigns. Using a custom tracking domain (Server-Side) allows for bypassing this limitation and restoring attribution.