Master your data, Secure your growth.
Dedicated to Swiss decision-makers, the A-Track blog transforms your data into a competitive advantage. In the face of the end of cookies and nFADP, master Server-Side Tracking to recover up to 35% of conversions. Our expert guides ensure your ROI and compliance. No longer navigate your digital marketing blindly.
nFADP Control in Switzerland: The 5 Documents the PFPDT Will Request from Your DPO in Case of an Aud...
Since the entry into force of the new LPD (nFADP) and the strengthening of the powers of the Federal Data Protection and Information Commiss...
Watches & Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from the HQ in Geneva
For a Swiss watchmaking house, digital is a geographical puzzle. Your headquarters is in Geneva or in the Jura Arc, but 95% of your clients...
Private Banking & Fintech: How to Measure Digital Performance Without Breaking Banking Secrecy?
In the Swiss financial industry, digital marketing has always been the poor relative. Not due to a lack of budget, but out of fear of risk.F...
Server-Side Tracking Hosting: Infomaniak, Google Cloud or Stape? The Swiss Sovereignty Guide
For a typical e-commerce merchant, the question of tracking hosting is often a matter of price. But for a Private Bank, an Insurance, a Clin...
Case Study SunStyle: From 35% Data Loss to 99% Reliability with HubSpot and Server-Side
In brief (Summary for the busy):The Client: SunStyle, a leader in solar tiles (High-Ticket B2B/B2C).The Problem: Compliance (CMP Complianz o...
Server-Side Tracking: The Strategy That Increased Data by +40% for Clinik.ch
In a digital ecosystem where data privacy (GDPR, nFADP) and technological restrictions (ITP, AdBlockers) are redefining the rules of the gam...
The Cost of Ignorance: Why Faulty Tracking Sabotages 30% of Your Marketing Budget
Reading time: 6 min Level: Decision Maker / StrategicImagine this: You hire an elite salesperson to sell your products. You give them a budg...
Server-Side Tracking in Switzerland: Stape.io vs Addingwell
1. The Context 2025: Why Infrastructure Matters for SEO & AEOBefore comparing the tools, let's understand why this choice impacts your organ...
The End of Third-Party Cookies: How to Prepare for the Future of Tracking Your Clients (Roadmap 2026...
This is the saga that has kept the digital marketing world on edge for 4 years. Will Google, yes or no, eliminate third-party cookies from C...