Master your data, Secure your growth.
Dedicated to Swiss decision-makers, the A-Track blog transforms your data into a competitive advantage. In the face of the end of cookies and nFADP, master Server-Side Tracking to recover up to 35% of conversions. Our expert guides ensure your ROI and compliance. No longer navigate your digital marketing blindly.
Server-Side Tracking in Switzerland: Stape.io vs Addingwell
1. The Context 2025: Why Infrastructure Matters for SEO & AEOBefore comparing the tools, let's understand why this choice impacts your organ...
The End of Third-Party Cookies: How to Prepare for the Future of Tracking Your Clients (Roadmap 2026...
This is the saga that has kept the digital marketing world on edge for 4 years. Will Google, yes or no, eliminate third-party cookies from C...
Server-Side for Shopify vs WooCommerce: Technical Specificities (and Pitfalls to Avoid)
In the Swiss e-commerce landscape, two giants share the SME market: Shopify (the all-in-one SaaS) and WooCommerce (the open-source module on...
Bypass AdBlockers Legally: The "Custom Loader" Technique for GTM
It's a statistic that hurts marketing managers in Switzerland: about 30% of your visitors use an ad blocker (AdBlocker) like uBlock Origin,...
The DataLayer vs DOM Scraping for Tracking Events
It's a classic scenario in Swiss web agencies. Monday morning, the client calls in a panic: "There have been no sales in Google Ads for 3 da...
Offline Conversions: Connecting CRM to Ads Campaigns to Prove True ROI
This is the oldest conflict in the B2B agency world. The marketing director (the agency) says: "Look, we brought you 50 leads this month, th...
Tracking Audit: The 15-Point Checklist to Detect Flaws in Your Clients
"My campaigns aren't working", "I can't find my sales in Analytics".As an agency, you hear these phrases every week. And often, the reflex i...
GA4 Server-Side: How to Clean Data Before Sending It to Google?
The question arises in every marketing meeting in Switzerland since 2023: "Are we still allowed to use Google Analytics?"Between the strict...
LinkedIn CAPI: The Secret to Tracking High-Quality B2B Leads in Switzerland
In Switzerland, advertising on LinkedIn is a luxury sport. With CPCs (Cost Per Click) often nearing 10, 15, or even 25 CHF in the finance, i...