Master your data, Secure your growth.
Dedicated to Swiss decision-makers, the A-Track blog transforms your data into a competitive advantage. In the face of the end of cookies and FADP, master Server-Side Tracking to recover up to 35% of conversions. Our expert guides ensure your ROI and compliance. No longer navigate your digital marketing blindly.
FADP Inspection in Switzerland: The 5 Documents the FDPIC May Request from Your DPO
A customer cannot unsubscribe from your newsletter, a competitor reports you, a file leaks: that is all it takes for an investigation to sta...
Watches and Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from Geneva
For a Swiss watch Maison, digital is a geography puzzle. Headquarters sit in Geneva or the Jura Arc, but almost every client is somewhere el...
Private Banking and Fintech: Measuring Digital Performance Without Breaking Banking Secrecy
At a Geneva private bank or a Zurich fintech, suggesting a Meta Pixel or a Google Analytics tag is often enough to get a flat no from Compli...
sGTM Hosting: Infomaniak, Google Cloud or Stape?
For an online shop, hosting server-side tracking is often a matter of price. For a private bank, an insurer, a clinic or a public administra...
The End of Third-Party Cookies: What Really Changed and How to Prepare Your Clients' Tracking (2026)
For years, digital marketing has been waiting for the "end of third-party cookies" in Chrome. It is not going to happen: Google has dropped...
Server-Side Tracking in Switzerland: Stape or Addingwell?
You have decided to move to server-side tracking; now you need to choose the platform that will host your server GTM container. In French-sp...
The Cost of Ignorance: What Faulty Tracking Really Costs Your Marketing Budget
Picture a salesperson you give a travel budget to every month. At month's end, they tell you: "I sold things, but I'm not sure what or how m...
Mermio: Building the Future of the Web with Laravel
In an increasingly demanding digital environment, choosing the right technology to evolve your product or information system is strategic. T...
Tracking Audit: The 15-Point Checklist to Find Flaws in Your Clients' Setups
"My campaigns aren't working." "I can't find my sales in Analytics." Agencies hear these lines every week, and the reflex is to question the...