Table of content
As the director of a web or marketing agency in French-speaking Switzerland, you are walking a tightrope.
On one side, your clients demand performance (ROAS, leads, sales). On the other, the pressure keeps mounting: the FADP, browser restrictions on cookies, ad blockers, Consent Mode v2, and more.
The technical reality of 2026 has become too complex to be handled "on the side" by your front-end developers or traffic managers.
A poorly configured tagging plan? That's the client's media budget going up in smoke.
A non-compliant cookie banner? That's the agency's liability on the line for failure to advise.
At A-Track, we have designed an offer dedicated to agencies. We are not your competitors. We are your Data & Technical Compliance department, invisible or visible, as you choose.
Here's how we secure your business and your clients' business:
1. Make your campaign ROI reliable (and prove your value)
Every media agency's nightmare is hearing the client say: "I don't see your results in my CRM". Between ad blockers (used by 30.9% of Swiss internet users according to GWI, Q2 2025) and Safari's ITP, which caps JavaScript cookies at 7 days, some conversions never reach your Google Ads reports. You deliver performance, but you can't prove it.
What A-Track brings the agency: we deploy the server-side tracking infrastructure for your clients.
Result: first-party measurement on the client's own subdomain, more resilient to technical restrictions. And always respecting the visitor's choice: a refusal stays a refusal.
Proof: a documented before/after in GA4 and the ad platforms, based on your client's own data.
Agency benefit: your reports reflect reality more closely, the client is reassured, and you keep the media budget.
The deal: you handle strategy and creative. We handle the pipeline that carries the data. Discover our Tracking service
2. Get out of the legal risk zone (FADP / GDPR)
Compliance is not creative. It's a minefield. Do you have time to check every month whether the cookie plugin of each of your 50 clients follows the latest version of the IAB TCF? Probably not.
Yet if a client receives a letter from the FDPIC, or sees its remarketing audiences restricted for lack of Consent Mode v2 (required by Google for Swiss traffic since 31 July 2024), they will turn to you.
What A-Track brings the agency: we carry out the audit and the technical compliance work (CMP + GTM).
We handle complex cases, especially those where managing refusals (opt-out) is critical.
We provide the technical documentation showing what was configured, and why.
3. Maintenance: turn a cost centre into recurring revenue
The web never stands still. A Shopify update, a new WordPress plugin or a change to the Facebook API, and the tracking breaks. Often the agency fixes it for free "as a favour", losing hours of margin.
What A-Track brings the agency: offer your clients our annual maintenance contract (from CHF 900 excl. VAT per year), white-label or as a referral.
We regularly monitor tags, cookies and server-side data flows.
We fix broken flows, ideally before the client notices.
You offer peace of mind without tying up your internal teams.
4. B2B & CRM: help your clients level up
Your B2B clients (fiduciaries, manufacturers, SaaS) no longer want "clicks". They want "signatures". By connecting their CRM (HubSpot, Salesforce) to the advertising tools through us, you let them optimise campaigns on the real value of signed deals (see our guide to offline conversions).
By offering this level of integration, you are no longer selling "a website": you are selling "business performance".
Conclusion: Become the "Data-Driven" Agency Your Clients Expect
Don't let technical debt slow down your agency. Integrate A-Track's expertise into your offer and focus on what you do best: growing your clients.
Partnership, White Label, or Business Referral? We adapt to your business model. Let's discuss how we can strengthen your agency.