Table of content
In Brief: The Results (Comparison 2023-2026 vs 2021-2023)
Cost per Lead (CPL): -51% (decreasing from CHF 68.- to CHF 33.-).
Conversion Volume: +302% (Qualified leads tripled).
The Challenge: An ultra-sensitive B2B audience with 48.5% tracking refusal.
1. The Paradox of the Fiduciary
For a fiduciary like G. Salerno & Associates, trust is the currency of exchange. Their clients are entrepreneurs and companies that demand total discretion.
On the web, this translates into very specific behavior: The massive refusal to be tracked. The statistics from their tracking server (Stape) are undeniable:
48.52% of visitors refuse statistical cookies (Opt-out) on the homepage.
19.72% use secure browsers (Safari, Firefox) that naturally limit tracking.
The Deadlock: With a classic setup (standard Google Analytics), the fiduciary was blind to more than half of its traffic. It was impossible to optimize Google Ads campaigns when 1 in 2 leads was invisible. The cost per acquisition (CPL) stagnated at CHF 68.-, a high amount even for B2B.
2. The Solution: Maximum Security & Modeling
To break this deadlock without compromising ethical confidentiality, A-Track deployed a strict
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