Tracking
Data collection and performance measurement of your digital marketing
Why Server-Side Tracking Has Become Essential for Your Google Ads Campaigns
Your Google Ads campaigns are spending, but the conversions reported no longer reflect real sales. Smart Bidding then bids on a partial pict...
Why Work with a Tracking Expert in Switzerland?
Steering campaigns with wrong numbers, while knowing that a sloppy setup can put your own liability on the line: that is the "double penalty...
Watches and Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from Geneva
For a Swiss watch Maison, digital is a geography puzzle. Headquarters sit in Geneva or the Jura Arc, but almost every client is somewhere el...
The End of Third-Party Cookies: What Really Changed and How to Prepare Your Clients' Tracking (2026)
For years, digital marketing has been waiting for the "end of third-party cookies" in Chrome. It is not going to happen: Google has dropped...
Server-Side Tracking in Switzerland: Stape or Addingwell?
You have decided to move to server-side tracking; now you need to choose the platform that will host your server GTM container. In French-sp...
The Cost of Ignorance: What Faulty Tracking Really Costs Your Marketing Budget
Picture a salesperson you give a travel budget to every month. At month's end, they tell you: "I sold things, but I'm not sure what or how m...
Tracking Audit: The 15-Point Checklist to Find Flaws in Your Clients' Setups
"My campaigns aren't working." "I can't find my sales in Analytics." Agencies hear these lines every week, and the reflex is to question the...
Server-Side vs Client-Side Tracking: Why Browser-Only Tracking Hurts Your Clients' ROAS
Your client's back office no longer matches Google Ads or Meta, and they want to know which number to trust. The cause is often the measurem...
LinkedIn Ads Tracking: The Complete Guide to Reliable, Compliant Tracking in Switzerland
Your LinkedIn Ads campaigns drive leads into your CRM, yet Campaign Manager shows half as many? The problem rarely lies with the audience or...