Tracking
Data collection and performance measurement of your digital marketing
Your Measurement Changed Last Month, and Nobody Told You
On 15 April 2026, Meta told its advertisers about AI enrichment of their data, switched on automatically after thirty days unless they expli...
The Art of Digital Hospitality: How to Move from Extraction to Trust (and Lower Your Acquisition Cos...
Imagine the scene.You invite friends over for dinner at your place. You have prepared everything to perfection: some music on your vinyl in...
Server-Side Tracking & nFADP Compliance in Switzerland - The Complete Guide 2026
TL;DR : In light of the announced disappearance of third-party cookies, Apple’s restrictions (iOS 14+, ITP), and the strict requirements of...
TikTok Ads Events API in Server-Side: Don't Lose 40% of Your Conversions
TL;DR (Summary for Decision Makers)The problem: TikTok's audience is exclusively mobile. Users browse via the app's internal browser (In-App...
Google Analytics 4 (GA4) Server-Side: Expert Configuration via Stape (nFADP Compliance)
TL;DR (Summary for Decision Makers)The problem: Traditional GA4 tracking (Client-Side) is blocked by Adblockers, and Apple's ITP limits the...
Meta Ads (Conversions API) in Server-Side: Expert Configuration by A-Track via Stape
TL;DR (Summary for Decision Makers)The Problem: With iOS 14.5, ad blockers, and Apple's ITP, the classic Meta (Facebook) Pixel loses between...
Why Server-Side Tracking Has Become Essential for Your Google Ads Campaigns?
The short answer: Server-side tracking (SST) replaces traditional browser-based tracking (Client-Side) by sending conversion data from your...
Why work with a Tracking Expert in Switzerland?
Executive Summary: In a Swiss digital ecosystem disrupted by the nFADP and the end of third-party cookies, tracking is no longer just a matt...
Watches & Luxury: The Challenge of Global Tracking (China, USA, Switzerland) from the HQ in Geneva
For a Swiss watchmaking house, digital is a geographical puzzle. Your headquarters is in Geneva or in the Jura Arc, but 95% of your clients...