Web & Marketing Agencies: Why Delegating Compliance and Tracking is Your Best Growth Lever in 2026

Published by Thomas dans la catégorie Partners Last update : 21.01.2026 à 20h18


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As a web or marketing agency director in French-speaking Switzerland, you are walking a tightrope.

On one side, your clients demand performance (ROAS, Leads, Sales). On the other, the pressure is mounting: nFADP, the end of third-party cookies, AdBlockers, Consent Mode v2... etc.

The technical reality of 2026 has become too complex to be managed "on the side" by your Front-End developers or your Traffic Managers.

  • A poorly configured tagging plan? That's the client's media budget going up in smoke.

  • An non-compliant cookie banner? That's the agency's liability that could be engaged for lack of advice.

At A-Track, we have designed an offer dedicated to agencies. We are not your competitors. We are your Data & Technical Compliance Department, invisible or visible, according to your choice.

Here’s how we secure your business and that of your clients:

1. Ensure the ROI of Your Campaigns (and Prove Your Value)

The nightmare of any media agency is to hear the client say: "I don't see your results in my CRM". With 30% data loss due to AdBlockers and ITP (Safari), your Google Ads reports lie. You deliver performance, but you can't prove it.

A-Track's contribution for the agency: We deploy the Server-Side Tracking infrastructure for your clients.

  • Result: You recover invisible conversions.

  • Proof: We recover on average 30% more data.

  • Agency Benefit: Your reports are green, the client is reassured, and you keep the media budget.

The Deal: You manage the strategy and the creative. We manage the pipeline that brings up the data. Discover our Tracking service

Compliance is not creative. It's a minefield. Do you have time to check every month if the cookie plugin of your 50 clients is up to date with the latest TCF v2.2? Probably not.

Yet, if a client receives a letter from the PFPDT or loses their Google Ads account due to lack of Consent Mode v2, they will turn to you.

A-Track's contribution for the agency: We conduct the audit and technical compliance (CMP + GTM).

  • We handle complex cases and managing refusals (Opt-out) is critical.

  • We provide you with the technical documentation to cover your liability.

Our Compliance Expertise

3. Maintenance: Transform a Cost Center into Recurring Revenue

The web is moving. A Shopify update, a new WordPress plugin, or an evolution of the Facebook API, and the tracking breaks. Often, the agency repairs for free "to please", losing hours of margin.

A-Track's contribution for the agency: Offer your clients our Annual Maintenance Contract in white label or as a business referral.

  • We monitor the tags 24/7.

  • We fix flow breaks before the client notices.

  • You provide total peace of mind (SLA) without mobilizing your internal teams.

See the Maintenance Offer

4. B2B & CRM: Help Your Clients Level Up

Your B2B clients (Accountants, Manufacturers, SaaS) no longer want "clicks". They want "Signatures". By connecting their CRM (HubSpot, Salesforce) to advertising tools through our services, you enable them to optimize their campaigns based on actual margin.

By offering this level of integration, you are no longer selling a "website", you are selling "Business Performance".

Conclusion: Become the "Data-Driven" Agency Your Clients Expect

Don't let technical debt slow down your agency. Integrate A-Track's expertise into your offer and focus on what you do best: growing your clients.

Partnership, White Label, or Business Referral? We adapt to your business model. Let's discuss how we can strengthen your agency.

Meet the A-Track Team

Questions fréquemment posées

Comment facturer vos services à mes clients ?

Deux modèles existent :

Revendeur : Vous intégrez notre prestation (Audit ou Setup) dans votre devis global avec votre marge. Nous vous facturons en sous-traitance.

Apporteur d'affaires : Vous nous mettez en relation directe avec le client pour la partie Data. Nous gérons le contrat et la facturation, et nous assurons la coordination parfaite avec vos équipes média/web.

Aidez-vous à la vente en phase d'avant-vente ?

Absolument. Nous pouvons accompagner vos commerciaux lors des pitchs clients pour répondre aux questions techniques pointues (DSI, DPO) et rassurer le prospect sur la sécurité et la conformité du projet.

Si le tracking casse, qui est responsable vis-à-vis du client ?

Si le client a souscrit à notre offre de Maintenance Annuelle, A-Track prend la responsabilité technique du bon fonctionnement des balises et s'engage sur des délais d'intervention (SLA). Cela décharge l'agence de la pression du "Service Après-Vente" technique.