Matthieu
Specialist in Ads Manager (Meta), expert in tracking and nLPD/GDPR compliance. Founder of A-Track, a Swiss server-side tracking solution for high-performing and responsible digital marketing.
Il est l'auteur des 6 articles below:
The Art of Digital Hospitality: How to Move from Extraction to Trust (and Lower Your Acquisition Cos...
Imagine the scene.You invite friends over for dinner at your place. You have prepared everything to perfection: some music on your vinyl in...
Are You Data-Driven or Data-Blind? The Disillusionment That Costs Swiss E-commerce a Fortune.
A few weeks ago, we met a CEO of a beautiful Swiss brand. His pride? Being a "Data Champion". In his company, he swore, no decision is made...
Why the reliability of your data is your most valuable asset
The end of blind marketingIf you are reading these lines, it is likely that you have noticed something concerning in your Analytics reports...
Why work with a Tracking Expert in Switzerland?
Executive Summary: In a Swiss digital ecosystem disrupted by the nFADP and the end of third-party cookies, tracking is no longer just a matt...
LinkedIn Ads Tracking: The Complete Guide for Reliable and Compliant Tracking in Switzerland
The success of a LinkedIn Ads campaign does not rely solely on a good audience or a good message.True performance comes from measurement.And...
Meta Pixel: the hidden heart of your Facebook and Instagram campaigns
When an ad works on Facebook or Instagram, it’s not by chance.Behind every conversion, form, or purchase lies a discreet yet essential tool:...