Matthieu
Specialist in Ads Manager (Meta), expert in tracking and nLPD/GDPR compliance. Founder of A-Track, a Swiss server-side tracking solution for high-performing and responsible digital marketing.
Il est l'auteur des 4 articles below:
Tracking Agency Geneva: Why the reliability of your data is your most valuable asset in 2026
The end of blind marketingIf you are reading these lines, it is likely that you have noticed something concerning in your Analytics reports...
Swiss Tracking Expert: Why Outsource Your Analytics to Secure Your nFADP and Boost Your Ads?
Executive Summary: In a Swiss digital ecosystem disrupted by the nFADP and the end of third-party cookies, tracking is no longer just a matt...
LinkedIn Ads Tracking: The Complete Guide for Reliable and Compliant Tracking in Switzerland (Client...
The success of a LinkedIn Ads campaign does not rely solely on a good audience or a good message.True performance comes from measurement.And...
Meta Pixel: the hidden heart of your Facebook and Instagram campaigns
When an ad works on Facebook or Instagram, it’s not by chance.Behind every conversion, form, or purchase lies a discreet yet essential tool:...