What is Google Consent Mode v2?

It is a mechanism that allows your Google tags (Analytics, Ads) to adjust their behavior based on the user's choice on the cookie banner. It has been essential since March 2024 to maintain advertising functionalities.

Who is responsible in case of a fine: the agency or the client?

The nFADP penalizes the natural person responsible within the company (the client). However, the agency's contractual liability may be engaged if it has failed in its duty of advice.

Is the cookie banner mandatory for a 100% Swiss site?

Technically, if the site does not process any sensitive data and does not engage in high-risk profiling, the nFADP does not always require an explicit banner. However, marketing tools (Google Ads, Meta Ads) require it in their terms of use. De facto, it is therefore mandatory for any commercial site.

Can I use a free plugin for compliance?

It is strongly discouraged. Free plugins are rarely updated in real-time with legal and technical developments (cookie list, TCF v2.2). A professional CMP like Cookie-Script automates the scanning and preventive blocking of cookies.

Compliance — A-Track

By Thomas · on 25.02.2026

nFADP vs GDPR: The technical and strategic guide for Web Agencies in Switzerland (2025)

As a web or marketing agency director in French-speaking Switzerland, you walk a tightrope. On one side, your clients demand performance (le...

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