What is the Meta Pixel and what is it used for?

The Meta Pixel is a code that you install on your website to track the actions of your visitors (purchases, forms, clicks). This data allows Meta to optimize your ads, measure your conversions, and create more effective audiences on Facebook and Instagram.

Is the Meta Pixel compliant with the nFADP in Switzerland?

Yes, provided that explicit consent from the user is obtained before triggering the Pixel and that transparency requirements are met. With a server-side solution like A-Track, the data is hosted in Switzerland and processed in compliance with the nFADP and GDPR.

Best Practices — A-Track

By Matthieu · on 25.02.2026

Meta Pixel: the hidden heart of your Facebook and Instagram campaigns

When an ad works on Facebook or Instagram, it’s not by chance.Behind every conversion, form, or purchase lies a discreet yet essential tool:...

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